When Was The Last Time You Brought Your Customers Flowers?

by Johnson Direct on August 31, 2010

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“You don’t bring me flowers
You don’t sing me love songs
You hardly talk to me anymore
When you come through the door
At the end of the day!”

Most people over the age of 40 will recognize the opening stanza of the 1978 duet sung by Barbra Streisand and Neil Diamond.  It’s a song about two lovers who have drifted apart.

What does a song from the 70’s have to do with today’s sales and marketing?

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July 28, 2010
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5 Benefits of a Marketing Audit

July 28, 2010
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Accountability exists in all professions. Physicians are accountable for their diagnoses, receptionists are accountable for the messages they route, and marketers are held accountable for the strategies they propose and the methods they choose to implement them. A good first step in keeping up with what’s expected of us and staying in touch with the [...]

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July 27, 2010
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JD Gives VFW’s She Serves Website a Face Lift

July 27, 2010
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There’s an electrifying feeling of excitement here at Johnson Direct today. That’s because we’ve launched a brand new website for the Veterans of Foreign Wars’ female veteran outreach initiative, www.JoinSheServes.org.
We partnered with the VFW in 2008 to develop the She Serves program, and this is actually a second generation web presence for She Serves. The [...]

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July 23, 2010
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StorySelling as an Effective Sales Closing Technique (Part 2)

July 23, 2010
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The first article in this series about using the effective sales technique of StorySelling defined what StoryTelling actually is and what makes StorySelling more effective in your customer and prospect marketing communications. This article will deal with why StorySelling is such a critical driver in closing sales today and why you should be testing it [...]

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July 13, 2010
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An Ultimate Customer Experience at Noah’s Ark

July 13, 2010

It was a small gesture…yet it made all the difference in the world.
My wife and I decided to take our two kids, age 13 and 11 to Noah’s Ark in Wisconsin Dells a couple weeks ago.  It’s advertised as “America’s Largest Waterpark”. It has 49 thrilling water rides, two giant wave pools, two endless rivers, [...]

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June 21, 2010
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Use Facebook Ads to Promote Your Brand (HOW-TO)

June 21, 2010
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Over the years, Facebook has evolved from a “yearbook” of sorts for college students to a full-fledged, 400 million user strong social networking site. As any marketing and advertising professional would tell you, the possibility of members from your target market having a Facebook account is relatively high. Luckily for you, Facebook’s advertising platform is [...]

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