“Content marketing” is a hot term right now. Most marketers have accepted the fact that customers would rather seek out information about a brand rather than be bombarded by self-serving messages.  The question is how can we make the most of this shift and optimize the content we are disseminating, while at the same time, [...]

Did you see this headline last week, “Female veterans can now have special plates?” Pretty neat. Many states have honored its women veterans with a specialty license plate. Because women are the fastest growing veteran population, marketing campaigns targeted toward women vets are becoming more and more prevalent. Here at Johnson Direct, we have a [...]

By Denise B. Hearden The visual identity of your business or product/service is a vital tool in communicating its essence.  Before someone even considers contacting your business or buying your product/service, he or she will first formulate ideas – unconscious perceptions – about it, based on the look and feel of your brand’s logo. Having [...]

My son’s basketball season ended yesterday and naturally, he was very sad about it. He’s a senior in high school and has played on a team since he was 5 years old. Recently, he was lamenting about all the things he was going to miss and how much of his identity came from being on [...]