It’s that time of year again when many big name advertisers line-up and pay big bucks to entertain us with their ads. Most Superbowl’s are judged by the ad content and not the game itself. Worse yet, most of the ads don’t sell products or services — at least not enough to recoup the lavish spend required to air a spot on the big game.

This point was brought up again this year (You may recall I blogged about it last year) on the PR Crumudgeon blog.

Here’s to silly marketing spends…

Grant A. Johnson

Johnson Direct LLC

1-800-710-2750

Recently B2B Magazine included me in an article on 2008 tips and trends. As the economy softens, marketing will be tasked to work even harder and measurement will become even more crucial. Happy reading.

 Grant A. Johnson

Johnson Direct LLC

1-800-710-2750 

Today advertising and marketing is about effectiveness, and that begins and ends with the ability to measure your efforts. It’s a task that’s often easier said than implemented. So where do you start on your journey to marketing measurement? This article, written by yours truly, and featured in Chief Marketer is a good place to start.

I have also completed a tips booklet, 99 (Plus one for good measure) Bright, Measurable Marketing Ideas that’s yours for the asking. Simply email me at info@johnsondirect.com with FREE Tips Booklet in the subject line and complete postal address information, including your name and company,  and I will send you a copy. Quantities are limited to a “first come, first served basis.” I’m currently working on my second book.

I hope this spurs discussion on the subject and that your 2008 marketing efforts are testable, measurable and ROI strong.

Grant A. Johnson

Johnson Direct LLC

1-800-710-2750 

The advertising world lost another legend with the death of Phil Dusenberry as reported on Adrants, and other sites. According to the site: “Dusenberry was a star at BBDO who many credit with turning BBDO into the creative powerhouse it was and, in some cases, still is. He of Michael Jackson Pepsi fame and creator of many memorable taglines such as GE’s We Bring Good Things to Life…”

If you have not read his book, If Then We Set His Hair on Fire: Insights and Accidents from a Hall-of-Fame Career in Advertising, put it on your short list.

Grant A. Johnson

Johnson Direct LLC

1-800-710-2750