Using email as a marketing tool creates an interesting dilemma. Email initially held a lot of promise, but its overuse and abuse made marketers and prospects alike run away from it. Today, email is again growing and it is best used as a customer communication and retention method. Recently Fuel magazine asked for my insights on testing email — specifically email subject lines — and I was happy to share my experience with their readers which I now share with you.

Grant A. Johnson

1-800-710-2750

www.johnsondirect.com

The Marketing Site was kind enough to include me in a recent post on direct marketing and its future. Don’t worry, me aside, the newsletter has a lot of great information that makes it worth your time to click the above link. I hope your Q1 2008 was profitable and very, very measurable.

 Grant A. Johnson

Johnson Direct LLC

1-800-710-2750