April 30, 2008

Yesterday I spoke very frankly with a team of decision makers for a food industry company. Honesty paid off, and I feel really good about it.

They were looking to specify a third-party software solution for their new (not yet designed) website. I shared my experience … Building the new corporate website before adding brand new functionality is a more prudent approach. As their new agency, the Johnson Direct team will learn a great deal about them and how their audiences have, will and want to interact with them online. And, with a solid, highly relevant, competitive and usable website foundation, we’ll have the basis for identifying parameters before we source and qualify viable software options.

The client agreed!

In this case, honesty paid off. But there are times customers really don’t want to hear the truth. If you’ve got a tale to tell – when telling the truth did or did not pay off – blog me! I’d love to hear about it.

Denise B. Hearden

Johnson Direct LLC

1-800-710-2750

If you’re interested in a better understanding of Direct Branding, Johnson Direct’s proprietary process to simultaneously build your brand and achieve results, check out the DVD we posted on YouTube recently.

Enjoy the show!

Grant A. Johnson

Johnson Direct LLC

1-800-710-2750

Multi-channel marketing is still quite the rage in the circles I run with, yet too many marketers don’t do MCM correctly. That was the topic I discussed in a recent Direct magazine article. Understanding the process of how to implement a MCM campaign is critical in this day and age. After all, more and more media options are available to us and finding the right mix, along with the right approach can make or break your campaign.

Grant A. Johnson

Johnson Direct LLC

1-800-710-2750