The economy is tough, spending on marketing even tougher: 8 ways to market smarter through rough times. Click here to discover the thoughts of a Johnson Direct measurable marketing pro.

Grant A. Johnson

Johnson Direct LLC

1-800-710-2750

So what’s a powerful brand worth? In the case of the declining beer business, a whopping $52 Billion cool ones.

More brew and less foam, please.

Don’t get me wrong, I’m a Milwaukee guy and I was disappointed when Schlitz closed shop, Pabst followed and Miller was sold to the South African’s. But even I was surprised by the price paid for the maker of Bud. MSN ran this article on the sale.

Grant A. Johnson

Johnson Direct LLC

1-800-710-2750

The American Civil Liberties Union (ACLU) has been circulating a humorous yet scary video on the overuse of personal data that companies have access to and use today, including sensitive medical information.

Consumers are getting fed up with THEIR information being used, shared and readily accesible.

Grant A. Johnson

Johnson Direct LLC

1-800-710-2750

Even Blogs are subject to marketing measurement, and, as such, business blogs are on a downward trend according to a recent article in Direct’s daily e-newsletter. While Blogs can be powerful tools, understanding your audience and talking to them in a less formal, more conversational manner will help you reach your goals. Is your Blog providing you with the ROI you expected?

Grant A. Johnson

Johnson Direct LLC

1-800-710-2750

Chief Marketer ran a story I wrote on the importance of messaging in your marketing today. As we all suffer from information overload, it is critical that your communications resonate with those you intend to reach. Happy reading…

Grant A. Johnson

Johnson Direct LLC

1-800-710-2750