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Posts from October, 2008

Fairytale Marketing: The Book

Oct 31

I am living proof that dreams can come true.

So how do you make your dreams a reality? Allow me to show you how, especially when it comes to measurable marketing and the path that will lead you to a greater ROI. My new book is just out and it’s a business fable jam-packed with 7 magical ways to increase your marketing results. Discover for yourself by visiting www.fairytalemarketing.com

Grant A. Johnson

Johnson Direct LLC

1-800-710-2750

Online Video Tips

Oct 30

Online video can help boost your ROI and differentiate you from the competiton as I point out in this piece from Chief Marketer. The key is to make a relevent, emotional connection with your prospetcs/customers while understanding the needs of your audience(s).

Grant A. Johnson

Johnson Direct LLC

1-800-710-2750

To Succeed, Please Fail

Oct 26

The entreupenurial mind is typically fixated on what’s next and if it fails that’s ok, as long as it has learned how to get closer to the goal of doing things right. Business Week ran a nice piece on failure and how it can lead to great success. Don’t make the mistake of not viewing this post.

Grant A. Johnson

Johnson Direct LLC

1-800-710-2750

Web 2.0 & The Economy

Oct 24

Business Week ran a good article on the impact the failing economy may have on, of all things, Web 2.0. The article does a good job of getting you to think about the important things in life and how the current financial crisis is impacting our lives.

Grant A. Johnson

Johnson Direct LLC

1-800-710-2750

The Three "R's" of BtoB Marketing

Oct 23

BtoB marketing is different than BtoC and this article articulates some of the ways. Enjoy!

Grant A. Johnson

Johnson Direct LLC

1-800-710-2750

7 Tips to Increase Your ROI

Oct 22

Every month the pros at Johnson Direct deliver to your in-box news, tips and case studies designed to help you market smarter. The October, 2008 issue is no different.  You CAN make a powerful impact in a recession. Read the latest issue and be prepared to be energized.

Grant A. Johnson

Johnson Direct LLC

1-800-710-2750