Here’s our latest Johnson Direct Newsletter for June, 2009.

I hope it helps lift your marketing results.

Grant A. Johnson

Chief Marketer Magazine asked me to write a feature story on the power of Direct Branding. Here it is.

For more details on Direct Branding RESULTS click here or you can click here for more details on the process.

Grant A. Johnson

By Grant A. Johnson

Is Twitter an effective marketing tool? How do you measure its ROI? In this Chief Marketer issue, Grant Johnson looks at the viral, PR and relationship building possibilities of Twitter.

Get it now: http://chiefmarketer.com/online_marketing/0616-marketing-twitter/

SNEAK PEEK

Discover exactly how marketers are using Twitter to:

• Rapidly disseminate timely information to groups that are in disparate locations or from live events
• Extend PR efforts
• Create a great marriage between personal branding and Twitter
• Enhance a blog or Website
• Augment direct marketing promotions and special offers
• Provide continuous updates 

You’ll also learn why you should Proceed with Excitement…and a Bit of Caution.

Read it now: http://chiefmarketer.com/online_marketing/0616-marketing-twitter/

The Grand Effie award goes to Burger King for its “Whopper Freakout” Ad done by CP+B.

Here’s the release.

Ahem, Burger King sales are down! Yet, they win THE award. I always thought that your advertising/marketing was supposed to bring in MORE sales. Silly me. I’m so old school.

For any readers out there who have, say $5, $10 $50 million they need to spend…give me a call. I’m sure we could rent a logo-laden helicopter and drop lots of money over wealthy sub-divisions. Imagine the press we would garner. And, all the awards we would win!

Better yet, I’d only prefer calls/contact from those who want to implement real, measurable marketing and watch their sales soar.

Grant A. Johnson

Direct marketing consultant and Big Fat Marketing Blog contributor Grant Johnson was interviewed by BBC World Service’s “World Have Your Say” radio show on Monday about his thoughts on the Susan Boyle phenomenon.

To hear the podcast, go to iTunes or click here www.bbc.co.uk/podcasts/series/whys/

To read Grant’s blog post about Boyle, click here: bigfatmarketingblog.com/2009/04/16/susan-boyle-youtube-sensation/

To read what Grant says marketers can learn from the phenomenon, click here:
chiefmarketer.com/disciplines/online/0429-marketing-success-ecommunication/index.html