MAKE THE CASE FOR E-PR
Aug 10
As seen in E-Centric’s 8/5/09 Feature Story & Published by Chief Marketer
It’s been well documented that we are in a massive marketing shift, one in which the consumer/prospect/customer has control and in which traditional media channels are fading faster than the Tweet you sent five minutes ago.
While the shift has been dramatic and swift, there still seems to be one area that is under utilized and offers huge potential in these down trodden times: Public Relations, or more specifically, Electronic-Public Relations (E-PR).