From the category archives:

Marketing that's measurable

Q: How can I trim the fat from my direct-marketing budget?

by Grant Johnson on August 14, 2009

5 ways to trim the fat from your direct-marketing budget

by Grant Johnson on July 21, 2009

Ban the Bottle! Bag the Bag!

by Grant Johnson on July 9, 2009

Marketing Tips to Boost Results

by Grant Johnson on June 30, 2009

The Integration of Brand and Direct

by Grant Johnson on June 23, 2009

Tired of Lackluster Marketing Results?

by Grant Johnson on May 26, 2009

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