From the category archives:

Public Relations

Making a Case for Case Studies

by Lisa Robbins on November 3, 2011

Does your organization really need an online press room?

by Denise Hearden on August 2, 2011

PERSONALIZATION is a Key Tactic for Public Relations

by Katie Flehmer on January 27, 2011

Hooters…a case of “Idiot Son Syndrome”

by Rob Trecek on March 10, 2010

5 Tips to Engage Your Audience

by JD Johnson on January 19, 2010

Marketing Through This Recession

by Johnson Direct Company on March 6, 2009

Test Internet Videos Now!

by Johnson Direct Company on February 23, 2009

Recession or Not, Here's a True (good) Story

by Johnson Direct Company on February 12, 2009

Surprising Discoveries From Marketing Testing

by Johnson Direct Company on February 11, 2009

Vegas Gambling with New Tagline

by Johnson Direct Company on February 6, 2009

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