June 14, 2010
0 Comments

“No” is a Good Answer!

June 14, 2010

Being in sales, I like to get together every month with a local group of fellow sales professionals. It gives us the chance to share successes, ideas, war-stories and helps keeps us focused and positive.

Last week at one of our monthly lunch meetings, a group member mentioned that he has been in sales negotiations with [...]

Read the full article →
May 26, 2010
0 Comments

5 Steps to Optimizing Content for the Web

May 26, 2010
Thumbnail image for 5 Steps to Optimizing Content for the Web

Feeding the continuous improvement process is the key to search and content marketing success.
Writing and distributing content on the web is as much a science as it is a form of art. Back in high school, we all learned the importance of having a methodology – a series of steps or processes – to follow [...]

Read the full article →
May 12, 2010
0 Comments

Protecting Your Brand: 13 Rules Your Brand ID Guide Should Be Enforcing

May 12, 2010
Thumbnail image for Protecting Your Brand: 13 Rules Your Brand ID Guide Should Be Enforcing

Are you aware that your brand is under constant assault… from forces within? Countless employees on your payroll use and abuse company brand identity, key messages, and taglines. It’s not because they want to do harm- often times it’s that they just don’t know how to use them. Luckily, there’s a simple solution: a brand [...]

Read the full article →
May 10, 2010
0 Comments

StorySelling as an Effective Sales Closing Technique (Part 1)

May 10, 2010
Thumbnail image for StorySelling as an Effective Sales Closing Technique (Part 1)

Does the name Dick Fosbury sound familiar?
If you are a sports fan, a tad bit older and follow the Olympics, his name will be instantly recognizable. If not, here’s the background: Prior to Mr. Fosbury, most elite high-jumpers used the Straddle technique, Western Roll, Eastern cut-off or even Scissors-Jump to clear the bar. Everyone did [...]

Read the full article →
April 26, 2010
0 Comments

“Like” It or Leave It

April 26, 2010

Early last week Facebook changed the ever-popular “Become a Fan” button to “Like”. According to social networking giant, the change was made to “improve your experience and promote consistency across the site.” The “consistency” they’re referring to is the ability to “like” a friend’s status update, uploaded picture, comment on another friend’s wall, or advertisement [...]

Read the full article →
April 12, 2010
0 Comments

Too Little Too Late for Some Health Insurance Marketers

April 12, 2010

Recent media coverage about how healthcare reform is encouraging marketers in the health insurance industry to shift their way of marketing begs the question … Why now?  If an insurer hasn’t recognized the need to become consumer-friendly in the past, is it realistic to think it would now just because the legislation is creating greater [...]

Read the full article →

← Previous Entries

Next Entries →