July 15, 2011
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The Customer Experience Audit

July 15, 2011

About a year ago I was doing yard work (which I hate) bagging grass clippings and weeds. I had about five body bag-sized bags of waste when I realized the main diamond from my wedding ring was gone. I panicked, looked all over, and prayed to St. Anthony all at the same time. My husband [...]

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July 13, 2011
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2 Quick Tips from Johnson Direct’s 99 Tips Booklet, 2nd Edition

July 13, 2011

Smart marketers know competitors are listening, watching, reading Don’t bother advertising if your message is something you don’t want spread to all your competitors. Advertising can be quite effective at telling them what you’re up to. If you want only certain people to know, use direct mail or email. Research, research, research! Know your customers [...]

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July 12, 2011
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2 Quick Tips from Johnson Direct’s 99 Tips Booklet

July 12, 2011

Know your segments This is one of the most basic rules of marketing. If your marketing does not break down your approaches by segments, it is not as effective as it could be. In order to develop solid plans and achieve measurable results, you need to understand—as completely as possible—every customer and prospect segment, and [...]

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July 7, 2011
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Direct Mail Package Too Repetitive?

July 7, 2011

A client recently expressed concern that the contents of her company’s direct mail introduction package to prospects was too repetitive. It repeated five main points (their unique selling or value propositions) on the outer envelope, the letter and the enclosed brochure.  Having worked with one of the most renowned direct marketers in the U.S. for over [...]

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June 30, 2011
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Google Funnel’s Impact on Conversion Optimization

June 30, 2011

Our motto at Johnson Direct is “Marketing That’s Measurable.”  It’s not just a tagline, though. Among the greatest advantages of interactive marketing is that it is extremely measurable.  Return on investment can be clearly calculated by looking at analytics that measure innumerable actions within your website, including how many times you successfully converted a user.  [...]

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June 23, 2011
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Your mail box is about to implode

June 23, 2011

Time upon time I’m asked if direct mail still works and without hesitation the answer is a resounding YES! However, with over 200 million people now on the do-not-call list and over 33 Billion SPAM emails zapped world wide each and every day, mail is again the go-to option for direct marketers and it’s going [...]

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June 15, 2011
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Social Media Marketing

June 15, 2011

Recently I logged onto Facebook and this was their self-promotional banner ad that was waiting for me to read: “Reach over 350 million active users on Facebook. Learn how to connect your business to real customers through Facebook Ads.” This is what was waiting for me when I clicked through on the ad: Connect with [...]

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June 7, 2011
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Is Your Website Representing Your Brand Accurately?

June 7, 2011

For Kleen Test Products, the answer was a resounding “No.” “Kleen who?” you ask. Chances are the products Kleen Test makes are in your home…you just don’t know it. As one of the world’s largest contract manufacturers and packagers of wet wipes, dryer sheets, liquids, die cut pads, nutraceuticals and confectionery products, KTP is a [...]

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May 31, 2011
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Are Your Clients Singing Your Praises?

May 31, 2011

A couple weeks back I had the distinct pleasure of heading out on a Midwest road trip with our Pres/CEO Grant Johnson.  We were making stops to see clients in Chicago, Grand Rapids, Lansing and Detroit. We journeyed through the great state of Michigan by car and Grant came well prepared with his Ipod packed with 4,000 [...]

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May 24, 2011
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Ignoring Ongoing Email Marketing Opportunities?

May 24, 2011

You may be among the many businesses and organizations that completely ignore the enormous opportunity to connect with its customers and most viable prospects via email. When executed professionally, a relevant and regular email program will keep your brand and solutions front-of-mind among key influencers and decision makers, making it easier than ever for your [...]

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