April 7, 2010
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Sales Lessons from Middle School Forensics and Dr Suess

April 7, 2010

My daughter has been a part of her grade school Forensics team for a couple years. This year I decided to volunteer my time as a Forensics judge. The requirements are minimal….believe me!
A couple of weekends ago we both participated in the Wisconsin Middle School State Forensics Tournament in Neenah, Wisconsin. My first [...]

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March 30, 2010
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The $100,000 Salt and Pepper Shaker

March 30, 2010

Over the weekend I re-read Randy Pausch’s book, The Last Lecture. It’s an amazing guide of how to live one’s life written by somebody who was dying of pancreatic cancer.  There are many fascinating stories in the book, but as a marketing professional I wanted to highlight one that struck me with its simplistic message [...]

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March 23, 2010
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Tag and Measure For Optimal Results (HOW-TO)

March 23, 2010

When speaking with clients about their options for web analytics, the common choice among them is to go with Google Analytics for tracking visits, page views and goals. It’s low price tag (free) is very attractive, but for me, the biggest selling points are integration with AdWords, advanced segmentation, and the ease of use of their [...]

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March 10, 2010
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Hooters…a case of “Idiot Son Syndrome”

March 10, 2010

Has anyone out there watched the TV show called Undercover Boss on CBS?  I caught the first episode featuring the CEO of Waste Management after the Super Bowl. I finally had the chance to sit down and watch the episode featuring the CEO of the Hooters restaurant chain.  I know what you’re thinking.  It had [...]

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March 3, 2010
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Get Measurable With Your Brand

March 3, 2010

Johnson Direct turned 11 yesterday and as part of our celebration we launched a landing page to showcase our expertise in one of the many services we offer: branding.
Branding is as much – if not more – a strategic and methodical process as it is a creative service. In fact, if you embark on a [...]

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March 1, 2010
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Johnson Direct Turns 11!

March 1, 2010

Happy Monday to you!
Today, March 1st, 2010, Johnson Direct turns 11-years-old. We could not have achieved this milestone without great clients like you. So, thank you!
Back on March 1st, 1999 my dream was to build a multi/cross-channel marketing communications agency that focused on results. Real, honest-to-goodness marketing that is measurable, testable and helps boost your [...]

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